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Venkatesan is an expert in customer relationship management, marketing metrics and analytics, and mobile marketing.

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results. In his research, he aims to balance quantitative rigor and strategic relevance.

How do people weigh risks, then make decisions? Bodily is an expert on decision and risk analysis, publishing in journals ranging from Operations Research to Harvard Business Review.

What are the new best practices for selling innovative, hi-tech products? Researchers Tom Steenburgh, professor at the Darden School, and Michael Ahearne, professor at the University of Houston, share evidence-based best practices.

Is there a change of conversational tone that occurs depending on the time of day an earnings-related call is made? And if so, why does it happen?

As a global manager, you must understand that every decision has both a flat and a lumpy component, and the economic growth of a country — whether fast or slow — will also affect your company’s strategy.

High-performing companies must achieve a balance between the daily execution of prescribed processes and the flexibility to pivot in response to market changes if they are to remain competitive.

There is not a sector of the economy that does not rely on alliances to gain a competitive advantage. Alliances require soft skills that many managers with command-and-control backgrounds need to acquire in order to create successful partnerships.

Learn three tips to keep more money in your pocket when investing. Professor Mary Margaret Frank explains tax planning for better returns in this edition of BizBasics.

How do you learn to conduct international business effectively? Professor James Clawson shares the 11 key characteristics of a global business leader.

In this finance lesson, you will learn whether it is wiser for you to invest in stocks or bonds based on several key personal wealth management insights.