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Economic Inequality, Part 1: Where We Are and Why ">
Economic Inequality, Part 1: Where We Are and Why
Article

Business, Ethics & Society

Economic Inequality, Part 1: Where We Are and Why

EPIC: An Effectuation Boot Camp for Startups in Bangalore ">
EPIC: An Effectuation Boot Camp for Startups in Bangalore
Article

Entrepreneurship & Innovation

EPIC: An Effectuation Boot Camp for Startups in Bangalore

Does a Crisis Lurk in the Shadows? ">
Does a Crisis Lurk in the Shadows?
Article

Finance & Accounting

Does a Crisis Lurk in the Shadows?

11 Key Characteristics of a Global Business Leader ">
11 Key Characteristics of a Global Business Leader
Article

Leadership & Management

11 Key Characteristics of a Global Business Leader

Topic

Marketing & Sales

As drivers of growth, sales and marketing are powerful business functions. To help practitioners build effective sales and marketing strategies in a dynamic marketplace, the Marketing & Sales topic explores important elements such as consumer psychology, customer relationship management, behavioral economics, marketing metrics, brand management, and sales force management and team motivation. 

4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL ">
Student-Athletes
Article

Marketing & Sales

4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL

Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media ">
Athlete Brands Baseball
Article

Marketing & Sales

Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media

AI, Word of Mouth, and Word of Machine: Context Is Everything ">
Word of Machine
Article

Marketing & Sales

AI, Word of Mouth, and Word of Machine: Context Is Everything

Identity-Based Alienation: How Marketing Can Backfire ">
Identity-Based Advertising
Article

Marketing & Sales

Identity-Based Alienation: How Marketing Can Backfire

The Stakeholder Podcast: The Container Store and Investing in Relationships ">
Darden School of Business
Article

Business, Ethics & Society

The Stakeholder Podcast: The Container Store and Investing in Relationships

Marketing Marked Improvement: Credibility and the Promise of Change ">
Darden School of Business
Article

Marketing & Sales

Marketing Marked Improvement: Credibility and the Promise of Change

5 Steps to Effectively Design and Execute Brand Purpose ">
Darden School of Business
Article

Marketing & Sales

5 Steps to Effectively Design and Execute Brand Purpose

Keeping Score: The Effects of Rating Customers ">
darden school of business
Article

Marketing & Sales

Keeping Score: The Effects of Rating Customers

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