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Robert Spekman is the Tayloe Murphy Professor Emeritus at the University of Virginia Darden School of Business. He is a recognized authority on business-to-business marketing strategy, channels of distribution design and the implementation of go-to-market strategies.

Freeman is best known for his work on stakeholder theory and business ethics, in which he suggests that businesses build their strategy around their relationships with key stakeholders. His expertise also extends to areas such as leadership, corporate responsibility and business strategy.

Parmar is an authority on how to make good decisions — one of the toughest challenges in leading a business. He focuses on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders. Parmar’s work helps executives better handle ambiguity in their decision-making.

Grushka-Cockayne’s research and teaching activities focus on decision analysis, forecasting, project management and behavioral decision-making.

Farris is a top specialist in promotion and distribution. He is also well-versed in consumer advertising and branding strategy. His current research is focused on building coherent systems for integrating financial and marketing metrics.

Davidson is an expert on global leadership with an emphasis on how to manage diversity to generate superior performance — an approach he pioneered called Leveraging Difference. He wrote the book on diversity in business, The End of Diversity as We Know It: Why Diversity Efforts Fail and How Leveraging Difference Can Succeed.

Clawson is an authority on leadership. He recently wrote books titled Level Three Leadership: Getting Below the Surface (fifth edition), Powered by Feel: How Individuals, Teams and Companies Excel (with Doug Newburg) and Balancing Your Life: Executive Lessons for Work, Family and Self.

Eades’ broad expertise covers corporate finance issues including dividend policy, mergers and acquisitions, investments, defined benefit pensions and pricing of convertible securities. He is also the author of 50 Darden cases.

Liedtka is an expert on the hot topic of design thinking and how it can be used to fuel innovation and organic growth.

Lenox’s expertise is in the domain of technology strategy and policy. He studies the role of innovation in helping a business succeed. In particular, he explores the sourcing of external knowledge by firms and this practice’s impact on a company’s innovation strategy.