Insights From

Artificial Intelligence

5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

Leverage the potential of artificial intelligence, the value of first-party data and the power of stickers: Darden Professor Raj Venkatesan discusses the importance of personalization and data-driven marketing — and offers his blueprint to navigating the marketing revolution.

Will You Shape (or Be Shaped By) the Future of AI, Blockchain and the Metaverse?

What place do AI, blockchain and the metaverse hold in the future of business? Where does one start to answer such a huge question? Professors Tim Laseter and Dennie Kim offer framing to help forward-thinking business leaders navigate the digital assets of the present and future.

Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask

Much capital has been lost by chasing false paradigm changes and earnings missed by dismissing real paradigm changes. How can we best identify when the hype is turning to mania or when it underestimates the long-term impact of new technology? We start by asking the right questions.

The Economics of AI

The past year has seen a dramatic shift in the landscape for the economics of AI. Artificial intelligence has made remarkable progress, and this progress has been faster than many expected. As we enter 2023, Darden Professor Anton Korinek shares some facts and his expert opinions on the implications of these developments.

Rise of the Machines: AI and the Future of Business

The economic base of the postindustrial world is defined by technology and service industries and the rapid way machine learning is changing them. Artificial intelligence’s influence on consumer expectation and business strategy has changed the way the workforce delivers goods and services — and is existentially changing the workforce itself.