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The secret to driving innovation might not be creating more novelty — but knowing when to strategically scale back. Research from UVA Darden’s Lillien M. Ellis that examines the development of “Avatar,” the biggest box office success in film history, shows that reducing novelty in some areas leads to greater creative and commercial success.

Computer simulations have been used for decades to predict outcomes. Now digital twins create virtual environments that not only mirror their real-world counterparts but also respond to real-time data to yield more confident decision making.

A new business case on infamous tech company Theranos examines the risks for entrepreneurs, board members and investors in the fog of the innovation economy.

The 2025 “Economic Report of the President,” released in January, extensively cites the research of Francis E. Warnock, the James C. Wheat Jr. Professor of Business Administration at the University of Virginia Darden School of Business.

Professor Jim Detert says small behaviors — such as multitasking, being late, not truly listening, or displaying condescending body language — may seem minor but can have a significant negative impact. These habits might explain why someone can be seen as both “nice” and “kind of a jerk” at the same time.

Hollywood has long portrayed robots as friendly and misunderstood but also a technology to be feared if left in the wrong hands. Today, humanoid robots are being designed not only to carry out simple tasks but also, display a broad range of emotions and react to people in real-time. But just because we can build it, should we?

A new study by Darden professor Young Hou and UCLA Anderson professor Christopher Poliquin examines the policy impact of CEOs speaking out on social and political issues.

New research by UVA Darden’s Manel Baucells and Yael Grushka-Cockayne explores how mental accounting affects project management decisions. Their findings show the key lies in balancing rational models with behavioral insights — a strategy that can turn challenges into opportunities for success.