All

Darden Professor Anthony Palomba discusses how consumers perceive streaming services based on the companies’ original series, and how those series inform customer loyalty and the value viewers place on a brand associated with shows they find appealing.

How can those seeking to create diverse, equitable and inclusive workspaces bring opposing sides into alignment? The answer: Consider the various stakeholders in an organization as taking part in a multi-party, multi-issue negotiation. Here are three key tactics for leaders to use in an organizational context to implement DEIB more effectively.

Low-cost renewable power: Husk Power Systems uses the world’s largest fleet of solar hybrid minigrids to provide power to remote rural communities across South Asia — with an agricultural waste product. Professor Saras Sarasvathy discusses how entrepreneurship is a method to build a better world and unleash human potential.

How do individuals make decisions in situations involving risk? How do we instinctually trade off the potential for a gain with the potential for loss? Most individuals fear losses more than they like gain, and the choice of reference point shifts our perception of gains and losses. Can we better understand the way we make choices?

If you are a business practitioner — or own a smartphone — you likely understand the battle marketers, content creators and digital platforms wage over your attention. You are also perhaps conscious of the toll this competition takes on your attention span and mental well-being. How can we change this toxic “attention economy” for the better?

Trends and predictions for the AI world. The importance of careful communication. Groundbreaking research using neuroscience to predict human choices. Employee disengagement and what to do about it. The importance of generalists in a tech-driven working world. Darden Ideas to Action insights draw from faculty expertise, books, research and cases.

The proliferation of AI has given rise to fear of job replacement across many industries, including entertainment. The WGA and SAG-AFTRA went on strike, including in their demands protection from the use of AI by studios. Is this a real or perceived threat, and what is the potential impact on the consumer experience?

Advertisements used to be an inevitable companion to entertainment. The industry thrives; the average American consumes about six hours of media a day. But as methods of media consumption change, the audience is not necessarily captive. So how do advertisers find creative ways to get their messages across and people still willing to receive them?

After a brief reprieve during the COVID-19 pandemic, emissions continue to rise, and with each passing year, the work to slow climate change becomes harder. Time is running out, and we need innovation across all industry sectors — and in products, services and policy that paves the way for rapid adoption and deployment of decarbonized technologies.

Leverage the potential of artificial intelligence, the value of first-party data and the power of stickers: Darden Professor Raj Venkatesan discusses the importance of personalization and data-driven marketing — and offers his blueprint to navigating the marketing revolution.