

Ever wondered why your budget always seems to fall short? Or why that freelance consulting gig didn't pay off as much as you expected? Research from UVA Darden's associate professor Ray Charles “Chuck” Howard sheds light on the psychological pitfalls we face when it comes to money.
Richard S. Reynolds Professorship in Business Administration Chris Parker teaches core Operations Management courses in Darden’s MBA and ExecMBA programs. His research focuses on exploring the way in which information changes consumer, firm, and employee behavior and the impact this has on broad market outcomes.
Dr. Ray Charles ‘Chuck’ Howard is an Associate Professor at the Darden School of Business. His research on heuristics and biases seeks to advance our understanding of when and why we make suboptimal decisions, and how our decision-making can be improved.
Social media is one of the biggest and most controversial disruptions in the last decade, arguably the last several decades. Algorithms, meant to create a more personalized experience, are isolating users from diverse opinions and news sources. How ca we use AI and data to redefine the user experience on social media to achieve healthier outcomes?
Research from UVA Darden's Peter Debaere and an interdisciplinary team of researchers shows that closing Colorado's "free river" loophole—which allows unlimited water withdrawals during abundant periods—could save millions of cubic meters of water a year, offering a simple, effective step towards addressing the crisis in the Colorado River Basin.
AI companions are designed to support the individual but what is the impact on broader society? Don’t we as humans get something out of supporting each other?