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Myth: Bigger is always better. In fact, bigger is frequently more bureaucratic and complex.

Scholars from three continents convened in Washington, D.C., for the annual Entrepreneurship and Innovation Research Conference, hosted by the University of Virginia Darden School of Business and the University of Cambridge Judge Business School.

Studies have shown that when people feel ambivalent and don’t know why, they’re prone to poor decisions. In a rush to end the discomfort of ambivalence, they fall back on biased assumptions, misinterpret facts or get sidetracked by irrelevant issues.

Darden Professor Luca Cian’s research shows that when a static image implies movement, it’s more likely make an observer inclined to act.

In this Three Things video, Darden Professor Paul Simko explains how useful a look at annual reports can be.

Customer lifetime value, or CLV, refers to the single lump-sum value a firm can presently apply to future cash flows derived from a customer relationship and is a critical metric in an age of ubiquitous subscription services.

Darden Professor Kim Whitler breaks down the brand positioning of presidential campaigns and explains why some are more successful from a marketing standpoint.

Darden Dean Scott C. Beardsley interviews alumna Carolyn Miles (MBA ’88), president and CEO of Save the Children. They discuss the protracted crisis in Syria, the successful partnership that facilitated the training of 34,000 community health workers in Ethiopia and why inspiring people is key to effective leadership.

From “Tippecanoe and Tyler, Too” in 1840 to “Change We Can Believe In” in 2008, the use of branding in presidential campaigns is almost as old as the United States itself. In fact, from a marketing perspective, presidential candidates are not so different from consumer products.