Advertisements used to be an inevitable companion to entertainment. The industry thrives; the average American consumes about six hours of media a day. But as methods of media consumption change, the audience is not necessarily captive. So how do advertisers find creative ways to get their messages across and people still willing to receive them?
After a brief reprieve during the COVID-19 pandemic, emissions continue to rise, and with each passing year, the work to slow climate change becomes harder. Time is running out, and we need innovation across all industry sectors — and in products, services and policy that paves the way for rapid adoption and deployment of decarbonized technologies.
Leverage the potential of artificial intelligence, the value of first-party data and the power of stickers: Darden Professor Raj Venkatesan discusses the importance of personalization and data-driven marketing — and offers his blueprint to navigating the marketing revolution.
We are in a new era — the Era of Smart Technology — that is going to transform how we live, how we work and how we educate people. Our current education system was built upon principles necessary for the industrial age, and that age is over. This is an existential societal issue, and this new era will require a different type of public education.
Many challenges in the world could best be addressed if anticipated. Lucky for us these days, Prediction = Machine Learning + Data. Lucky because we’re in a gold rush of data, and our machines can learn with it. Ultimately, across the operations that define a functional society, predictions drive how organizations treat and serve an individual.
Remote work comes with emotional, societal and environmental benefits. Employees aren't tied to city centers with high costs of living, and reduced travel will lower greenhouse gas emissions. There are also benefits to firms, with research suggesting that remote workers are more productive. Yet challenges exist. How do we navigate this new normal?
Black police officers can be a model for how employees can do anti-racism work in the workplace, even in institutions historically entrenched in systemic racism. Any employee can learn to challenge racialized behavior, recruit and promote for representation, and go above and beyond outside of an organization.
What place do AI, blockchain and the metaverse hold in the future of business? Where does one start to answer such a huge question? Professors Tim Laseter and Dennie Kim offer framing to help forward-thinking business leaders navigate the digital assets of the present and future.
To ensure that refugees are able to rebuild their lives in dignity and safety, complex challenges must be addressed. By providing microfinancing opportunities, as well as business and self-care education, EMPROPAZ has transformed the lives of Colombian entrepreneurs and Venezuelan migrants, and by extension, host communities across Colombia.
Communication strategies: Whether an organization is responding to a complaint, communicating about a crisis, or notifying employees about downsizing or a change in policies, individuals need to know how to deliver bad news to internal and external audiences. Leaders must focus on three goals: Convey the news, gain acceptance and maintain goodwill.