Data & analytics

AI is reshaping marketing by changing what makes customer data valuable. Darden Professor Raj Venkatesan explains why competitive advantage now depends less on collecting more data and more on using AI to transform it into customer knowledge that drives smarter decisions and stronger performance.

New research from UVA Darden professor Saed Alizamir suggests that small changes to the way smart thermostats are designed and used could lower household energy bills while easing strain on an increasingly stressed power grid.

New fintech apps promise a direct line from socially conscious buyers to small-scale growers and let shoppers tip the smallholders who harvest everything from coffee to cocoa. But research by Darden Professor Saed Alizamir shows that without guardrails, this well-intentioned strategy can backfire, leaving workers exposed to severe income risk.

Kalshi and Polymarket have surged in value and volume in the past year. A new Darden case, focusing on a media analytics firm’s gametime dilemma, asks students to wrestle with how accurate these prediction platforms are, and how companies should take them into account in determining their forecasts.

New research by UVA Darden professor Christoph Herpfer shows much more variation in physician incomes than commonly thought.

Professor Asa Palley, an expert in decision analysis, applies some hard math to figure out how we can save Earth from asteroids.

AI is no longer an experiment in healthcare — it's driving breakthroughs across drug discovery, patient care, insurance and public health. A Darden technical note by Marc Ruggiano and Surbhi Guha (MBA '26) shows how AI adoption is reshaping the industry and offers lessons for leaders in every sector.

UVA Darden assistant professor Arthur Delarue’s research reveals how San Francisco Unified School District used optimization tools to redesign school start times, saving more than $5 million in transportation costs. The study will appear in Management Science.

In the latest episode of Office Hours, a faculty spotlight series hosted by Darden Admissions, UVA Darden professor Alex Cowan discusses how experimentation and failure shape the way he teaches future leaders to build products and manage innovation.

Large language models (LLMs) offer powerful opportunities for automation, creativity and knowledge access. With 800 million people using ChatGPT alone, LLMs are drastically changing the way we interact and operate as a society. No question, this is one of the biggest disruptions of our lifetime; but is it a good one?