Data & analytics

Writing for The Conversation, Luca Cian, a professor of business administration at the University of Virginia’s Darden School of Business, joins colleagues Chiara Longoni of Bocconi University and Ellie Kyung of Babson College to explore how unfair decisions by AI could make us indifferent to bad behavior by humans.

Companies' heavy investment in artificial intelligence is driving up overall tech spending. This trend could potentially ignite a boom in worker productivity as firms harness AI's potential. Rodney Sullivan, executive director for the Mayo Center of Asset Management, discusses the significance of this development and its implications for investors.

As AI blurs the lines between human-made and AI-generated creative output, it raises important questions: What counts as “real” creative output in the age of AI? Does using AI in the creative process change how leaders should manage creative teams? Lillien Ellis, assistant professor at UVA Darden, delves into these questions in a new case.

As D.C. nears its 2024 Vision Zero deadline, traffic fatalities remain high. UVA Darden's associate professor Chris Parker has uncovered a key flaw: crash data underreporting by 30-40%. Parker's research aims to reshape traffic safety with data-driven solutions, potentially saving lives and creating more equitable streets in the nation's capital.

Originally developed to solve economic problems, game theory is a powerful tool with applications across many fields. It provides insights into diverse areas, from contract design and pricing strategies in business to election systems and military buildup in political science.

How do individuals make decisions in situations involving risk? How do we instinctually trade off the potential for a gain with the potential for loss? Most individuals fear losses more than they like gain, and the choice of reference point shifts our perception of gains and losses. Can we better understand the way we make choices?

Many challenges in the world could best be addressed if anticipated. Lucky for us these days, Prediction = Machine Learning + Data. Lucky because we’re in a gold rush of data, and our machines can learn with it. Ultimately, across the operations that define a functional society, predictions drive how organizations treat and serve an individual.

New research uses neuroscience to examine how humans make decisions and presents a framework — proven to have startling accuracy — to predict what choices we’ll make under what circumstances. Darden Professor Zhihao Zhang discusses the role memory plays, as well as implications of his groundbreaking research for brand awareness and beyond.

The streaming industry is changing. Netflix is adding ads … in ways you might not expect. Amazon Prime knows what TV shows you watch on Amazon Prime. They also know the brand of your toilet paper. Advertising + Consumers = Changing.

Business decisions can be daunting; risk is a factor, stakes can be high, and analysis may integrate both quantitative and intangible dimensions. In the pursuit of more and better data, decision-makers should not neglect another essential element of the process: the evaluation of all possible outcomes.