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Marketing in China: 6 Lessons

China’s marketing landscape is a different machine than Western companies may be accustomed to. How a country evolves impacts consumer habits — which, in turn, should impact marketing practice. Western multinational firms seeking to expand need to shift their strategies — and might find they can apply some lessons to other markets.

STARTUP SURVIVAL AND THE POWER OF PLACE

Odds of survival are slim when it comes to startups. One essential variable that goes into the equation: geography. New research supported by Darden’s Batten Institute for Entrepreneurship and Innovation has produced the regional entrepreneurial ecosystem quality index, which measures the health of a location based on five key characteristics.

4 by 4: Balance in Life and Learning

Substantial, transformative change requires deep, holistic learning. Darden Professor Joseph W. Harder examines four aspects of self, four approaches to learning and four critical elements of building a learning-conducive environment in this age of rapid change. It all adds up to improved organizational success and quality of life

10 Recommendations for the Resilient Family Business

Family businesses are unique and complex; they have aspects and layers to them that are unlike any other organizations. Professor June West and Alana Wall provide 10 recommendations for the resilient family business.

Mental Accounting: Debt, Financial Nihilism and the Comfortably Numb Effect

High student loan debt has a lingering psychological effect and changes price sensitivity — and spending habits — those with much debt become numb to the prodigious numbers they face on the balance sheet and tend to spend even more. Here’s how regulatory changes can help them face the numbers and keep them from getting insurmountable.

Leadership: A Primer

Effective leadership is essential to progress in both business and society. But what is leadership really, what influences leadership effectiveness and how can the relevant skills be developed? Professor Sean Martin introduces and discusses key concepts to the big idea.

Separating Fact From Fiction: 5 Insights on the Great Depression

The stock market crash, Gatsby’s parties, the New Deal, President Hoover and the actual timeline: So that we might learn from history, an expert in financial crises corrects some common misconceptions about the Great Depression.

The 4 A’s of Strategic Execution: The Second 2 — Architecture and Agility

Successful execution of a company’s strategy depends on four elements. Two of them are detailed here: architecture — the design of the organization — and agility in a landscape of change. Drawing from their recently published book, Scott Snell and Ken Carrig offer steps to excel at each and critical questions for leaders to ask.

The ‘Streaming Wars:’ 5 Big Questions on Netflix, Disney Plus and the Future of Online Video

Darden Professor Raj Venkatesan surveys the streaming video landscape and discusses what the future may hold for companies and consumers.