Experts

Fairchild is an expert in business strategy, business ethics, leadership and entrepreneurship. He specializes in underserved, overlooked markets and has taught financial literacy to victims of domestic violence, and has launched a program to teach entrepreneurship and business skills to inmates re-entering society.

Fairchild was named one of the 10 Best Business School Professors in the World by CNNMoney/Fortune in 2012 and one of the 50 Best Business School Professors by Poets & Quants. He was the lead investigator in a study of business models and public policy issues in the field of community development finance, an initiative supported by a $850,000 grant from the John D. and Catherine T. MacArthur Foundation.

B.S., Virginia Commonwealth University; MBA, University of Virginia Darden School of Business; M.Phil., Ph.D., Columbia University

Professor Fairchild teaches in the Executive Education program The Women’s Leadership Program.

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Farris is a top specialist in promotion and distribution. He is also well-versed in consumer advertising and branding strategy. His current research is focused on building coherent systems for integrating financial and marketing metrics.

In 2006, he wrote Marketing Metrics: 50+ Metrics Every Executive Should Master, which was selected by Strategy + Business as the 2006 Marketing Book of the Year. He co-authored the book Marketing Metrics: The Definitive Guide to Measuring Marketing Performance with Darden Professor Phillip Pfeifer and others in 2010. In 2013, he wrote “Retail Free-Riding: The Case of the Wallpaper Industry,” with M. Doane, S. Kucuk and R. Maddux in the Antitrust Bulletin. With Darden Professors Raj Venkatesan and Ron Wilcox, he is co-author of the forthcoming book Cutting-Edge Marketing Analytics: Real-World Cases and Datasets for Hands-on Learning.

Farris is on the board of directors of Sto Corp. and previously served on boards for the GSI Group, Ohio Art Company and other companies.

B.S., University of Missouri; MBA, University of Washington; DBA, Harvard University

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Freeland has wide-ranging expertise; with an extensive background in operations management, his current area of focus is economic and opportunity inequality, and he teaches on both topics.

Freeland joined Darden in 1979 and served as the senior associate dean for faculty and research from 1993 to 2012. In that role, he oversaw the hiring of more than 60 new faculty members and significantly increased both the research productivity and diversity of the Darden faculty. Before coming to Darden, Freeland taught at the Stanford Graduate School of Business and the Georgia Institute of Technology.

BSIE, Bradley University; MSIE, Ph.D., Georgia Institute of Technology

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Rupert Freeman is an Assistant Professor in the Data Analytics and Decision Sciences area. Prior to joining Darden, he received his Ph.D. in computer science from Duke University and was a postdoc at Microsoft Research in New York City. He teaches the first-year core Decision Analysis course and the Data Visualization and Analytics elective. His research focuses on eliciting and aggregating information in areas such as probabilistic forecasting, resource allocation, and voting, with a particular focus on designing systems that are both fair and robust to strategic behavior by participants.

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Freeman is best known for his work on stakeholder theory and business ethics, in which he suggests that businesses build their strategy around their relationships with key stakeholders. His expertise also extends to areas such as leadership, corporate responsibility and business strategy. Since writing the award-winning book Strategic Management: A Stakeholder Approach in 1984, countless scholars, business leaders and students worldwide have cited Freeman’s work.

Freeman also wrote Managing for Stakeholders: Survival, Reputation and Success and Stakeholder Theory: The State of the Art.

B.A., Duke University; Ph.D., Washington University

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