Anthony Palomba

Consumers’ growing appetite for streaming content is changing the way studios produce and market feature films. But could they better reach audiences through analysis of tastes, personalities and lifestyles? Professor Anthony Palomba finds there’s more data out there for studios to capture and better understand movie platform or genre consumption

Darden Professor Anthony Palomba is an expert in media management, an interdisciplinary academic discipline that examines how audiences consume media and entertainment products and services, as well as how entertainment companies compete amid shifting consumer preferences. He recently answered five questions on the rapidly shifting media landscape.