Rajkumar Venkatesan

To transform into an organization that effectively bridges strategy and data analysis so that big data starts influencing execution, Professor Raj Venkatesan recommends businesses follow “five enablers of the data driven process.”

There are many ways to think about the recent explosion of digital technologies and data. Not surprisingly, the ubiquity of personal information that can be easily and cheaply collected from online and offline transactions, social media and sensors embedded in a growing array of physical objects such as TVs and smartphones, can trigger suspicion, a

Big data has transformed the way we do business. It’s changing the game of marketing to the point that long-held maxims are no longer true.

Darden Professor Raj Venkatesan discusses the effect nationalism has on consumer behavior during international conflict.

A marketing model formulated by Darden Professor Raj Venkatesan to measure attitude helps companies predict customer behavior and value.