Digital Transformation

Customer ratings systems can provide valuable data to firms, identifying customers they don’t want to keep, motivating others to behave well and even safeguarding the well-being of employees. But just as poor customer behavior affects the poor ratings they get, do those ratings in turn affect their behavior — or misbehavior?

The economic base of the postindustrial world is defined by technology and service industries and the rapid way machine learning is changing them. Artificial intelligence’s influence on consumer expectation and business strategy has changed the way the workforce delivers goods and services — and is existentially changing the workforce itself.

Professor Raj Venkatesan discusses his book, The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing, with the Batten Institute’s Sean Carr to examine where the industry is headed and how marketers can responsibly manage AI-powered marketing in the rapidly evolving media landscape.

TV ads? Pay-per-click? Organic search? Fine-grained data about consumer interactions with brands is helpful if marketers know how to identify the value of the channels used and see their contributions to customer acquisition and retention. Developing an attribution model is a gradual process; here are four key stages in the journey.

Darden faculty share their expertise on ethics in technology.

In an AI-powered economy, characterized by sweeping technological advancements and fast-changing customer preferences, brands face a complex challenge. To survive, they need to build AI and machine learning into their marketing toolkits. Professor Rajkumar Venkatesan’s AI Marketing Canvas can help guide them through that that process.

The future of work is changing, whether you’re ready or not. But getting ready is no simple task. Who can you trust to teach the new skills you’ll need? How much should you pay? What’s more important: credentials or knowledge? University of Virginia Darden School of Business Dean Scott Beardsley shares his thoughts.

Massive open online course (MOOC) providers such as Coursera and FutureLearn have been riding a wave of job security fears caused by automation and digital disruption to increase their reach and revenue. Anne Trumbore shares insights on what MOOCs can do for you.

The Post-Information Age means it’s time to take stock of what it means for you personally and professionally. The definition of success of digital products has changed significantly. Here are three recommendations for managers who understand they need to do more with digital.

Once the domain of video games, Virtual reality (VR) is playing a growing role in the workplace. Darden Professor Roshni Raveendhran explores how business leaders can leverage VR technologies — in particular, avatars — in frequent monitoring situations.