Named one of the Top 18 Entrepreneurship Professors by Fortune Small Business magazine, Sarasvathy is a leading scholar on the cognitive basis for high-performance entrepreneurship. Her work pioneered the logic of effectuation — a set of teachable and learnable principles used by expert entrepreneurs to build enduring ventures.

In addition to being author of the book Effectuation: Elements of Entrepreneurial Expertise, Sarasvathy is also co-author of the textbook Effectual Entrepreneurship and the doctoral-level text Made, as Well as Found: Researching Entrepreneurship as a Science of the Artificial.

B.Com., University of Bombay, India; MSIA, Ph.D., Carnegie Mellon University

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