Moore’s expertise is in brand strategy, competitive marketing strategy and emotional responses to advertising.

She was founding associate dean of Darden’s MBA for Executives format of its MBA program and serves as faculty member in Darden’s full-time MBA program and Darden Executive Education courses.

Moore has published in top journals including the Journal of Marketing, Marketing Science, the Journal of Consumer Research, and the Journal of Public Policy and Marketing. She has provided expert commentary for many law firms in cases involving competitive activity, brand meaning and brand infringement.

B.A., College of William and Mary; M.S., Virginia Commonwealth University; Ph.D., University of California at Los Angeles