Insights From

Asa Palley

Prediction Markets Put a New Test on Who—and What—to Trust

Kalshi and Polymarket have surged in value and volume in the past year. A new Darden case, focusing on a media analytics firm’s gametime dilemma, asks students to wrestle with how accurate these prediction platforms are, and how companies should take them into account in determining their forecasts.

Can Data Save the Planet? Inside UVA Darden’s High-Stakes Model for Preventing Asteroid Impacts.

Professor Asa Palley, an expert in decision analysis, applies some hard math to figure out how we can save Earth from asteroids.