Insights From

Sam Levy

The Amazon Trade-Off: Can Boutique Retailers Survive Online?

Why do some brands succeed at omnichannel retailing while others falter? A new case from UVA Darden professors Raj Venkatesan and Samuel Levy and Katherine Nunner (’25) and Saru Guneja (’25) explores the Amazon dilemma through Caspari, a global publisher of design-driven paper products.