Ray Charles “Chuck” Howard

Fox News and CNN reach millions daily, but Fox exerts a far greater influence on people’s beliefs and behaviors. Why is that? New research from UVA Darden’s Ray Charles “Chuck” Howard suggests Fox’s persuasive power may lie in its selective use of fear-based language.

Writing for The Conversation, Ray Charles “Chuck” Howard, associate professor of business administration at UVA Darden, joins colleague Marcel Lukas of University of St Andrews to explore why we avoid checking our bank accounts when we fear bad news and the financial implications of this behavior.

Ever wondered why your budget always seems to fall short? Or why that freelance consulting gig didn't pay off as much as you expected? Research from UVA Darden's associate professor Ray Charles “Chuck” Howard sheds light on the psychological pitfalls we face when it comes to money.