LaCross Institute for Ethical Artificial Intelligence in Business

AI is reshaping marketing by changing what makes customer data valuable. Darden Professor Raj Venkatesan explains why competitive advantage now depends less on collecting more data and more on using AI to transform it into customer knowledge that drives smarter decisions and stronger performance.

AI is no longer an experiment in healthcare — it's driving breakthroughs across drug discovery, patient care, insurance and public health. A Darden technical note by Marc Ruggiano and Surbhi Guha (MBA '26) shows how AI adoption is reshaping the industry and offers lessons for leaders in every sector.